Brochure | HP Exstream 9.5 Make better connections CIOs, CMOs, and CEOs worry about growing revenue and cutting costs. One way to grow revenue is to use communications to drive customer behavior, and this is best accomplished when customer receive the personalized, relevant information in the channel they prefer. Many companies assume that such a level of personalization would be too costly and complex to deploy. But what if there were a solution that not only helped you increase revenue with more targeted communications, but also helped you lower costs and simplify all of your communications processes? According to recent studies, the average American business loses 50% of its customers every five years. Two-thirds of these customers cite inadequate customer care as their primary reason for leaving.1 Other key findings include: • Acquiring new customers can cost as much as 5 times more than retaining current customers • Companies that prioritize the customer experience see 60% higher profits than their competitors • Satisfied customers tell 9 people how happy they are • Dissatisfied customers tell 22 people about their bad experiences • 80% of your future profits will come from 20% of your existing customers Turn your communications into a differentiator “The key for us was to find a HP Exstream helps you improve the customer experience and make customer interactions more profitable by bringing new life to your existing communications. From batch monthly statements to platform with rock solid real-time web self-service requests, and from email account notices to interactive communications, foundations, one that was you can transform customer insights into strong, personal connections. scalable and wouldn’t create Reach customers where, how, and when they want another silo. We have that with HP Exstream. It’s Customers switch channels 75% of the time when unsatisfied with the communication platform. modular, we can add to it— And when they change channels, they expect to continue the same conversation with a familiar and we know it will handle experience. But many enterprises find meeting this expectation difficult: 42% of customer service ten times more than we could agents use multiple applications when managing voice, chat, email, and social media inquiries.1 throw at it.” Use HP Exstream to take everything you know about your customers—like how they prefer receiving communications in Spanish, or how they like to receive their health plan EOB in the mail, – Asheem Dubey but receive copay amounts by SMS text—and transform it into personalized communications ECM manager customers access on their preferred devices. PEMCO Insurance New in HP Exstream 9.5 Now it’s easier than ever to connect with your customers. New features include: • Reduce time to market with easier design options for multichannel communications. You can share and drag and drop objects across multiple design types. • Easily create multi-language electronic communications using container designs. You can reuse design elements and provide information in different languages. • Enjoy improved support for bi-directional text, where characters may be written from either right-to-left or left-to-right direction, as in Arabic, Farsi, and Hebrew, for example. And support characters that change shape or combine (ligatures), depending on their location and the surrounding characters. This is common in scripts such as Khmer, Lao, and Thai. • HTML5 output allows you to transform and modify your existing applications for mobile apps, responsive designs, and ingestion into other systems. • Save time with new “schema model data files” and other improvements that greatly reduce or eliminate the need to normalize XML data. • Allow authorized end-users to copy and paste images in Live Editor. 2